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ROGERS “SHE’S A GODDESS” TVC.

Don’t want to waste any words on this one. If the objective of this piece was to shock the living daylights out of the general public, it’s a winner!! Honestly, a concept tailor-made for the adult film industry being now used for promoting a consumer service, is just plain abhorrent. Is this a sign of things to come? Is the desire to stand-out from ‘similar’ advertising going to push advertisers towards using morally bankrupt ideas ideas and triggers? Are we really running low on genuinely thought-provoking communications concepts? Concpets that are legally watchable WITH the family and AT primetime??

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