Pros vs. Amateurs.

We all know Seth as one of the most relevant marketing thinkers of modern times. And here’s a quote from him on the eve of 2013. What makes this specific thought more share-able than most other marketing quotes is its essential applicability across the marketing board. Every honest, true-blue marketing pro would take something away from this one. Especially the need for us all to keep growing so that we are at the top of our game….pertinent, current & totally engaged at all times. Enjoy!

True professionals vs. amateurs

Professional farmers don’t begrudge the backyard gardener his tomato harvest. That’s silly.

And talented mechanics certainly don’t mind the antics of the Car Talk guys (or their listeners). Sooner or later, if you need a real mechanic, you’ll find one, and if you don’t, well, that’s fine too.

A few years ago, typesetting, wedding photography, graphic design and other endeavors that were previously off limits to all but the most passionate amateurs started to become more common. The insecure careerists fought off the amateurs at the gate, insisting that it was both a degradation of their art as well as a waste of time for the amateurs. The professionals, though, those with real talent, used the technological shift to move up the food chain. It was easy to encourage amateurs to go ahead and explore and experiment… professionals bring more than just good tools to their work as professionals.

The best professionals love it when a passionate amateur shows up. The clarity and intelligence of a smart customer pushes both client and craftsman to do better work.

Gifted college professors don’t fear online courses. Talented web designers don’t fear cloud services. Bring them on! When you need something worth paying for, they say, we’ll be here. And what we’ll sell you will be worth more than we charge you.

If you’re upset that the hoi polloi are busy doing what you used to do, get better instead of getting angry.





  • Tracey Latimer Says

    Nice thought for the day! You most certainly know how to keep a reader informed.

  • Travis Shey Says

    Professional confidence & ‘Security’ should be a mandatory requirement for the professionals.

  • Ashvin_pek Says

    Hello, just wanted to tell you, I loved this blog post. It was helpful. Keep on posting!

    • Zilma Says

      Jul19 I think you’ve made some great points. Bravo! If I could add to your list, personally I could consider the timing of a brand post to be really important too. This ties back to your crucial point THINK LIKE A FAN . What are THEY doing when you do a brand post’. Are they at work, quickly checking Facebook from their phones (and possibly less likely to interact with your post)? Are they even online at the time of the post? If you consider what your community (or even sub-groups of your community) is doing and WHEN they are doing it, I think a brand has greater potential to deliver a post that has the ability to encourage interaction, as well as being relevant to the user.

  • Rahulmaderias Says

    What’s up, just wanted to mention, I loved this article. It was inspiring. Keep on posting!

  • Sarah Allworth Says

    Interesting take and I appreciated that closing thought. Every time I feel insecure about some ‘young upstart’ it’s a signal to learn something new about my craft!

  • Mirna Abaloz Says

    Everyone loves it when folks come together and share ideas. Great blog, stick with it!

  • Welcome Says

    It’s really great that people are sharing this information.

  • Linwood Marti Says

    I just want to say I am new to weblog and certainly enjoyed your web site. I’m planning to bookmark your website. You actually have excellent articles. Kudos for sharing with us your web site.

Leave a comment