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Kia Canada (Automobiles).

Language Media:
Korean Newspapers & Magazines (Canada).

Objective:
Project special prices on selected Kia models.

Challenge:
Use the original English design as a guideline for designing an ‘original’ Korean advert that avoided ‘transliterations’ (from English to Korean) and projected the message in ‘spoken’ Korean. This meant virtually re-writing the advert in Korean.