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‘Sitara’ – GTA’s 1st South Asian Shopping Mall. (Hindi)

 

Product: SITARA (Eng: ‘Star’) – Toronto’s 1st South Asian Shopping Mall.

Treatment: This 2nd TVC features a Gujarati couple from the West of India. This ethnic group is traditionally business oriented and is a fairly new entrant into the Canadian immigrant pool.

Messaging: “This is my destiny and this is my Star!”

Objective: Brand reinforcement > Build ‘pride’ in ownership > Communicate product completion date to encourage quick purchase .