‘Sitara’ – GTA’s 1st South Asian Shopping Mall. (Tamil)


Product: SITARA (Eng: ‘Star’) – Toronto’s 1st South Asian Shopping Mall.

Treatment: This 3rd TVC features a Sri Lankan businessman (his dialogues are in Tamil) to cater to the largest South Asian group located within the immediate geographical vicinity of the project.

“This is my destiny and this is my Star!”

Objective: Brand reinforcement > Build ‘pride’ in ownership > Communicate product completion date to encourage quick purchase .