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‘Sitara’ – GTA’s 1st South Asian Shopping Mall. (Tamil)

 

Product: SITARA (Eng: ‘Star’) – Toronto’s 1st South Asian Shopping Mall.

Treatment: This 3rd TVC features a Sri Lankan businessman (his dialogues are in Tamil) to cater to the largest South Asian group located within the immediate geographical vicinity of the project.

Messaging:
“This is my destiny and this is my Star!”

Objective: Brand reinforcement > Build ‘pride’ in ownership > Communicate product completion date to encourage quick purchase .