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‘Sitara’ – GTA’s 1st South Asian Shopping Mall. (English #2)

 

Product: SITARA (Eng: ‘Star’) – Toronto’s 1st South Asian Shopping Mall.

Treatment: 4th TVC in the series, this piece features a South Asian businesswoman to target the growing segment of female South Asian entrepreneurs in the GTA (and on a wider scale, Canada).

Messaging:
“This is my destiny and this is my Star!”

Objective: Brand reinforcement > Build ‘pride’ in ownership > Communicate product completion date to encourage quick purchase.