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WU – Celebrity Endorsement

We did it!

We welcomed ‘King (Shahrukh) Khan’ to Canada for an exclusive ‘Meet & Greet’ event organized by us for our client – Western Union Canada.

Shahrukh Khan, who was on a world-wide promotional tour for his new sci-fi – Ra.One – was hosted by us in Toronto where he graced a joint-presser with Western Union Canada and spoke eloquently about the Western Union brand.

Here’s what he said:

“We are pleased for our film to be associated with a global brand like Western Union that connects families across the world and is creating history by launching the first ever global media campaign with a Bollywood film,” said Shahrukh Khan.

“Anyone who works hard for their child is a hero, but it is a special heroic sacrifice to leave home. Fuelled by their love for their families, families working overseas put aside separation from loved ones, being homesick or lonely, or living in distant lands with different cultures, so that they can provide greater opportunity for their loved ones at home. Similarly our film embodies superheroes,” said the superstar.