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TWI Foods – Label Change Campaign.

Brand: CRISPY Oven Fresh Delicacies
Market: South Asians living in Canada, USA, UK, UAE, Australia & Germany
Theme: ‘New’ (updated) ‘CRISPY’ icon.
Media: TV, Radio, POP.
Objective: ‘New look’ sensitization.
Challenge: Revamping the look of an established brand – in a ‘visually driven’ market teeming with look-alike products.