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WU – Diwali Promotion “Win a Trip!” TVC (Hindi).

Brand: Western Union
Market: India
Theme: WU ‘Holiday (Diwali) Surprise!’
Duration: 30 seconds.
Objective: Drive a special festival (Diwali – the Indian festival of lights) promotion.
Challenge: Do equal justice to WU as well as ‘True Roots’ – the promotion’s Indian telecom partner.