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WU – “moving money for better” TVC (Hindi)

Brand: Western Union
Market: India
Theme: Moving Money For Better
Duration: 30 seconds.

Objective:
Maximize reach during the auspicious Indian festival of Holi (festival of colors).

Challenge:
Involve ‘textual timelines’ (a still ad concept) within moving images as well as promote the new WU tagline: “moving money for better”.