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WU – Flyer 2013

WU Flyer - Pakistan (French)

WU Flyer - India (French)

Market: Quebec, Canada.
Language:
French.
Demographic:
French-speaking Canadians of South Asian (inclusive of India & Pakistan) origin.
Theme:
2013 ‘New’ Transfer Fee Announcement.
Objective:
Announce ‘new’ reduced transfer fee applicable to money sent from Canada to South Asia (including India & Pakistan).
Challenge:
Gently focus on the ‘still more savings’ via the use of WU’s Preferred Customer Card. This was brought out through the use of the ‘Rate Table’.