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WU – ‘Price’ Campaign 2013 (Language Press).

WU Press Ad (Punjabi)

WU Press Ad (Hindi)

WU Press Ad (Gujarati)

Markets: Central, Eastern & Western Canada.

Languages:
 Punjabi, Hindi, Gujarati, Bangla, French.

Demographic:
 Canadians of South Asian origin.

Theme:
 2013 ‘New’ Transfer Fee Announcement.

Objective: Announce ‘new’ reduced transfer fee applicable to money sent from Canada to South Asia (including India & Pakistan).

Challenge:
 Gently focus on the ‘still more savings’ via the use of WU’s Preferred Customer Card. This was brought out through the use of the ‘Rate Table’.